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Business Video Production:
Getting The Brief Right
- 1. Step Away From The Video Camera!
- 2. Don't Ask Too Much Of Your Video
- 3. Don't Overload Your Brief
- 4. Make Sure You Measure
1 Step Away From the Video Camera!
Before you get the video camera out make sure you are clear what your objectives are and how making a video can support them. What
marketing and communications issues do you want your video to address?
» Overcome misconceptions
» Substantiate your proposition
» Articulate the benefits of a complicated product or service
» Entertain your customers
» Engage internal staff
It is vital that you are absolutely clear in your own mind why you are making a video and what you want to get out of it. Remember, a video is a means to an end, not an end in itself. Too often people get caught up in business video production itself and lose track of what they are seeking to achieve.
And be specific - don’t just say we want people to like our video and come to our website.
REMEMBER, A VIDEO IS
A MEANS TO AN END, NOT AN END
IN ITSELF
