1 Write A Solid Brief

Or if you can, a great brief! Not ground breaking advice admittedly, but it has to be said that most people can’t brief. Instead the production team usually gets overloaded with a pile of corporate reports and statements, which can be useful, but not as a starting point and certainly not in isolation.

Being focused is the key. Be specific about what you are looking for, and not just about how you would like the video to look from a style or content perspective. In short, define the strategic intention behind it. Outline your key messages, be honest about what communication issues have led you to creating a corporate video and what audiences you are aiming to reach.

The value you get out of your corporate video is determined by the effort you put in at the front end. It is essential that you really get to the bottom of what you want your video marketing asset to do. Too often the excitement of wanting to get the camera out and start filming, or just plain old in-box overload, means people rush into the process without a carefully honed brief, only to find afterwards that they could have got way more value out of their video if they had just given it a bit more thought.

BEING FOCUSED IS THE KEY. BE SPECIFIC ABOUT WHAT YOU ARE LOOKING FOR

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