2 Don't Forget Video SEO

GOOGLE RATE VIDEO HIGHLY, OPTIMISING A VIDEO FOR SEO IS GOING TO IMPROVE YOUR RANKING

Whatever else you have planned for your marketing video, don’t forget the huge advantage it can offer in terms of SEO. At one stage you were 50 times more likely to get on page one of Google if you had video content than if you had static content alone. While results quite that impressive may not be realistic today, Google do still rate video highly, so optimising a video for SEO is only going to improve your ranking.

The specifics of doing this are not massively complicated but it is not just a case of shoving your video on YouTube or your website and adding a few keywords, effective SEO goes further than that. You will need XML site maps (which are different to normal site maps), captioning and lots

of other little things that add up to make a big difference to your Google ranking.

Ensure your video production company can optimise your video for SEO or find an SEO specialist to help you properly index your video. If you get that right, you can get amazing results.

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