3 Value Creativity

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CONSIDER WAYS YOU CAN INJECT SOME CREATIVITY INTO
YOUR CONTENT

You may be new to video, but with video content now widely available it is very likely that your audience is not. Just the novelty of presenting your target audience with a video isn’t enough, it has to cut through and keep your customer engaged. So when you are planning your video, consider ways you can inject some creativity into your content. Think about how you can elevate it and make it as watchable and valuable as possible for your target audience.

A video doesn’t have to be just live action, consider breaking it up with some animation. Merging elements such as infographics, kinetic typography or stop/go animation gives you the best of both worlds.

When you think creatively there are endless possibilities - if you value creative input and the creative process it will pay dividends.