4 Be Relevant

Your marketing video will deliver much better results if you know exactly who you are targeting and direct your content accordingly. Your audiences may have different priorities but they may also share some common ground, so use some of the same material but tweak it to make it uber-relevant. In a social media context, for example, a short and specific video is far more likely to resonate and be shared than if you do one big generic film.

TWEAK IT
TO MAKE IT
UBER-RELEVANT

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