Refreshing approach to consumers


Water Pressure Problems



UK manufacturing often relies on pushing to the trade to satisfy the volumes required for success, but the digital landscape is able to pull consumers towards the trade too. If done right, it can listen out for passive customers, guide and deliver pre-qualified trade
enquiries.

Salamander Pumps have an attractive consumer proposition and for the first time in its history, are taking the positive steps to encourage consumers to embrace how they might boost their domestic water pressure to enhance their lives…

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Where conventional media failed to pinpoint consumers with low water pressure, waterpressureproblems.com was conceived as a rich content environment to educate and enable consumers to be able to confidentially engage with installers.

It’s early days for a longer-term asset - which we hope will spirit some of the two million monthly tweets referencing ‘their showering experience’.

Does your water need a boost?

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