Portfolio / Meadowhall TVC
Our brief in a nutshell:
Meadowhall is one of the UK’s best-established out-of-town shopping centres. Aspect developed a creative campaign and a brand equity around the consumer promise of “I always find ME at Meadowhall”. This brand promise was executed across all digital channels, online video, TVC, Radio, print and poster.
The campaign was a big success with TV Advertising recall up on the previous year, footfall and sales increasing above expectations and many retailers recorded record days, with the centre experiencing the busiest day ever during the campaign.
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