Nationwide’s striking new advert, which tells the heartwarming story of a Nationwide employee’s quest to reunite a young father with a beloved scarf, was created here at Aspect.

Understanding the current shift in consumer appetite from product-led content to emotionally-led storytelling, Nationwide came to us with an idea of how to take their above-the-line advertising in a new direction. We worked with them to develop this initial idea into a shooting script, then carried the TVC all the way through to final production.