Portfolio / Admiral Inspire Choir flash mob

With the World Cup in full swing some have taken Rugby, and specifically the Welsh team to their heart. Admiral being the main sponsor of the Welsh Rugby Union, asked Aspect to create a piece of branded content to show their support ahead of the crunch England game.

Drawing on the tried and tested method of a flashmob, we brought in the talents of Welsh Rugby legend Scott Quinell as figurehead and the Admiral Inspire Choir for this good natured ‘invasion' of an iconic London landmark.

The video has experienced unprecedented exposure; 190,000+ YouTube views, 18,000+ Twitter views, 85,000+ Facebook views - all in just 7 days!


The video was one of the best performing videos of the year when posted on Wales Online, also featuring on ITV.com, Mirror.co.uk, Daily Post, South Wales Evening Post, Brand Republic, mediaweek.co.uk, rugbyworld.com, getwestlondon.co.uk, and Marketing Magazine.

Great results, and it just keeps going!

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