Viral and social media seeding

Seeding is the term used to describe the process of connecting your content to your target audience across blogs, social media applications and cult websites. Seeding is a great way of igniting the "viral effect" and encouraging share. Helping you grab attention, generate peer recommendation and positive online chatter.

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Getting the strategy right

Seeding is split into two key areas Commercial Seeding (you only pay when people are actively watching and engaging with your content) and Organic Seeding (using tools such as blogs and newsletters to infiltrate communities and find influencers).

Getting your seeding strategy right is key to viral success, and something our planners have a lot of experience with.

For more information see our Viral marketing arm Rebel Virals here

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