A corporate video production comes in many different flavours: you may want to articulate your core proposition, build your brand equity, or substantiate your differentiators. Our staff in London and Bristol have produced corporate videos for some the world’s leading brands: BP, Microsoft, Which, Google, The National Trust. But we don’t stop there. Aspect also works with our clients to help them get the most value from film, by helping them to integrate video strategically and tactically into the marketing mix.
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Top 3 Tips for Corporate Video production:
Think from a marketing perspective first
When it comes to planning a Corporate Video Production, it’s easy to get into the detail of the final execution. We start with the broader marketing and business objectives. Why make a video in the first place? What does it need to achieve? Its vital that you know exactly where a corporate video sits in the marketing mix. Download our free video marketing brief template here.
Could your corporate video form a campaign?
Putting video at the heart of a strategic campaign can generate powerful and measurable results. You could deploy the video via a campaign microsite, and drive views via an email marketing campaign. You could even integrate the creative idea across direct marketing so that it all joins up. When video drives campaigns, the results can dwarf static media.
What if your corporate video was actually a series of shorter, more targeted videos? Many of our clients need their video to deliver a whole series of key messages, and risk trying to say too much in one video. We often recommend breaking up your video into smaller outputs that deal specifically with an objective. For example, a shorter brand overview, substantiated by a series of video case studies.
To see a whole host of corporate videos in action, and to get a feel for what’s possible, have a look at our showreel:
Want to ask us a question?
If you would like to find out more about Aspect and how we can help you, or if you have a specific project that you'd like to discuss, please feel free to get in touch.