Interactive online video puts the viewer in control of how and what they watch. This works particularly well if you have a number of shorter video assets that you want your audience to engage with. Rather than delivering one long video, you’re able to be targeted and modular – making information more relevant and easier to access for the audience. Interactivity ranges massively from a menu of modular chapters on a media player to more dynamic and experiential video microsites – where you the viewer can choose the content and how it plays out.

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