Portfolio / Rebel - Powerade viral

Client:

Powerade

Our brief in a nutshell:

Powerade ION4 wanted to challenge their sporty/active target market by creating a series of videos designed to give them the ultimate workout. 5 Olympic athletes from across Europe shared their toughest exercises and put each other through their paces. The Sweat Challenge video then leads the viewer to a menu where they can watch each individual athlete take them through their routine step by step. All aspects of the campaign had to reflect the core message: Keep Sweating.