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Business Video Production:
Getting The Brief Right
- 1. Step Away From The Video Camera!
- 2. Don't Ask Too Much Of Your Video
- 3. Don't Overload Your Brief
- 4. Make Sure You Measure
3 Don't Overload Your Brief
SPEND TIME FILTERING AND PRIORITISING
When you are preparing your brief it is tempting to include every bit of company or product information that you can lay your hands on – don’t! Once you have gathered your mountain of background information spend time filtering and prioritising it to ensure you only include what will benefit the business video production team. That way they will find it easier to focus on your objectives and you’ll stand a much better chance of achieving them