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Business Video Production:
Getting The Brief Right
- 5. Think Beyond The Video
- 6. Our Clients
5 Think Beyond The Video
PLAN TO MAKE THE MOST OF YOUR VIDEO AT THE BEGINNING OF THE PROCESS
When filming has finished
it’s not time to rest on your laurels, it’s time to get to work putting your plan into action. So what’s the plan, and
is it in the brief? Make sure you plan to make the most
of your video at the beginning of the process, not when filming is complete.
By thinking of how you plan
to use your video before you get to work, you can structure your filming accordingly. You may, for example, want an email campaign with a slightly different call to action than one being shared on social media.
By thinking ahead you can save yourself a great deal
of time and effort and end
up with a much more effective
» Email marketing – which can generate huge surges in click through rates
» Internal communications – building audience engagement is one of video’s strengths which makes it an ideal internal communications tool
» Video SEO - clever back end work can enhance your natural position in search engines.
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