Measurement is talked about a lot in marketing and with good reason, but many people view video as a bit nebulous and difficult to measure. Big mistake! There are many ways of measuring video success and it is important not to overlook them. If you are going to invest time and money in making a video you need to be sure it is meeting its objectives – and how else can you justify using it in the future?

Once you know your objectives, decide what metrics you can put in place to allow you to monitor your video’s performance. You can integrate it with Google Analytics or take advantage of YouTube’s measurement tools, for example. Consider results such as shareability,