Are You Ready To Make The
Most Of Your Marketing Video
1 Know What You Want To Achieve
You’ve realised that video
is huge right now and you have decided you need
to get moving and make
a marketing video – fantastic news, welcome to the party! But before you rush in and
pull off the lens cap, have you taken steps to make sure you are geared up to get maximum value from your filming?
It is vital to be clear about your marketing and communication objectives behind your video. Do you really know why you are making it in the first place?
So many get caught up in making their marketing video, they forget what they are trying to achieve. Define clear objectives for your video and your production company will ensure your video is built accordingly.
Fail to define your objectives and you may end up with a lovely bit of film, but then you’ll need to try and figure out what to do with it!
MANY GET CAUGHT UP IN MAKING THEIR VIDEO, THEY FORGET WHAT THEY ARE TRYING TO ACHIEVE