You’ve realised that video is huge right now and you have decided you need to get moving and make a marketing video – fantastic news, welcome to the party! But before you rush in and pull off the lens cap, have you taken steps to make sure you are geared up to get maximum value from your filming?

It is vital to be clear about your marketing and communication objectives behind your video. Do you really know why you are making it in the first place?

So many get caught up in making their marketing video, they forget what they are trying to achieve. Define clear objectives for your video and your production company will ensure your video is built accordingly.