Integrate video into your email campaigns


With most people still relying on heavily-designed HTML to attract attention with their email campaigns, video can really stand out and deliver much higher engagement and click through rates (the highest we have seen is 56.5 per cent, which is massive when compared to the industry average of around 3 per cent).

Supercharge your email campaigns using these
quick tips:

> Keep copy simple and let the video do the work – just enough copy to put your video into context.

> Put the video running time in brackets after your copy.

> People will be much more likely to watch if they know how much time they have to commit.

> A picture speaks a thousand words – a standard link can get people to your website, but adding a thumbnail or poster frame makes it a bit more enticing.

Secure some stills from
your filming


Forget dragging along a photographer to your video shoot. Now you can shoot video at 5K resolution (the equivalent of a 14 megapixel camera shooting at that resolution or about 10 times higher than HD). This means you can select any still of your choice from your video. This is a fantastic way of building up a library of truly integrated assets.

In short, if you can truly state...


1. I’m clear about what our video needs to achieve

2. I’m geared up for Google

3. I’m thinking creatively

4. I understand my audiences and know what’s relevant to them

5. I’m ready to make the most of my video output

... you really are ready to take off that lens cap and shout ‘Action’. Enjoy!