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Getting The Most Value
From A Corporate Video Production
- 1. Write A Solid Brief
- 2. A Marketing Communications Point Of View
- 3. Don't Discount Multiple Channels
- 4. Make Your Email Marketing More Exciting
- 5. Bring Video Banners To Life
3 Don't Discount Multiple Channels
DON’T PRESUME MULTIPLE FILMS MEANS EXTRA COST
When you are preparing your brief it is tempting to include every bit of company or product information that you can lay your hands on – don’t!
Once you have gathered
your mountain of background information spend time filtering and prioritising it to ensure you only include what will benefit the business video production team. That way they will find
it easier to focus on your objectives and you’ll stand
a much better chance
of achieving them.
In many cases it can be far more effective to create multiple outputs that each
deal with specific issues. A 90 second overview film that
drops down into slightly more
detailed offerings that are
two/three minutes long can
do the job of covering off those
other key messages in a more
relevant and focused way.
For example, if your mother
film is about a brand promise
another output could be
more tangible, illustrating the
actual proposition in terms of
what the product/service can
actually deliver and how it does
it. A third film could be about substantiation and provide
a whole set of case studies.
Don’t presume multiple films means extra cost, it can be just as economical to create two or three bite-sized chapters rather than one long drawn out film.
More importantly it works out more value for money as your film will be far more engaging for your audience as they
are actively choosing what
to watch, engaging with the material and moving from one piece to another. As they are in control they are far more likely to spend more time engaging with your content. Multiple, targeted films also have the added benefit
of allowing you to be more campaignable - useful in ways you may not have previously considered.
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