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Getting The Most Value
From A Corporate Video Production
- 6. Optimise Your Videos For Search
- 7. Make The Most Of The Behind-The-Scenes
- 8. Don't Reflect The Brand, Bring It To Life
- 9. Our Clients
7 Make The Most Of The Behind-The-Scenes
SECONDARY
OUTPUT CAN BE
VERY VALUABLE FOR INTERNAL AUDIENCES
Creating a corporate video
for your target audience
is obviously your primary
goal, but you can achieve
that and more in the right circumstances. Capturing the behind-the-scenes action can be a valuable exercise which can help support your primary goal or meet a secondary one.
The chance to take advantage of this opportunity varies enormously, depending
on the type of production
and the nature of the shoot to name but a few. When it is possible however, such
secondary output can be very valuable for internal audiences. If you have staff scattered over a number of locations
not everyone can be part
of the action, so sharing behind-the-scenes stories and bloopers is a great way of making people within the
organisation aware of what has happened. It’s also a way to help them feel involved and have some ownership of the primary story.
Behind-the-scenes action could also be used to engage with external audiences.
If the film showcases
a groundbreaking new product, an interesting technique or has a celebrity attached to it, for example,
a behind-the-scenes film can provide a valuable engagement opportunity for your social media contacts. It can build loyalty and give your audiences a better understanding of your organisation, your values
or your brand.
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