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Getting The Most Value
From A Corporate Video Production
- 6. Optimise Your Videos For Search
- 7. Make The Most Of The Behind-The-Scenes
- 8. Don't Reflect The Brand, Bring It To Life
- 9. Our Clients
8 Don't Reflect The Brand, Bring It To Life
It should be a given that
a corporate video production needs to accurately reflect
a brand, but that should not mean just using the correct font and logo. Your video
is a living, moving embodiment of your brand and whether you like it or not, people will take away a strong impression
of your brand from your video, so you need to make sure you get it right.
A corporate video is an opportunity to bring your brand to life - its tonality, ethos, value, all those messages that were carefully thought through before sharing with your key audiences in a nice expensive brochure, which is invariably put to one side and forgotten. Those messages have value, don’t let them gather dust, bring them to life!
Even if you see your video as having a practical function, giving a software demonstration or a
training tool, there is still
an opportunity. You can communicate both your message and your brand, making each individual video a much stronger proposition.
Unlike traditional forms
of media such as print, film
is a living moving entity that uses sight, sound and motion which means people have
a very emotive response to it. It is why film in general has such a high status in our society and it is why you should make the most of your corporate video material if you have some.
YOUR VIDEO IS A LIVING, MOVING
EMBODIMENT OF
YOUR BRAND
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