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Getting The Most Value
From A Corporate Video Production
- 6. Optimise Your Videos For Search
- 7. Make The Most Of The Behind-The-Scenes
- 8. Don't Reflect The Brand, Bring It To Life
- 9. Our Clients
6 Optimise Your Videos For Search
YOU ARE 50X MORE LIKELY TO APPEAR
ON PAGE ONE IF
YOU HAVE MORE VIDEO
A less obvious but just
as important benefit offered by video is improved search engine optimisation (SEO) clout - another asset that
is underused.
With Google viewing video
as very rich and engaging content that is highly relevant to web users, it rates it higher than traditional text. The latest research from Forrester (source link) states that you are 50x more likely appear on page one if you have more video content that static content.
So once you have your video the message is, don’t rest on your laurels. Just as with standard content you can’t just post up a video and expect Google to come looking for it. By building video into your SEO campaign and making sure it is referenced and indexed correctly, you help make sure it is impossible to miss.
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