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Getting The Most Value
From A Corporate Video Production
- 1. Write A Solid Brief
- 2. A Marketing Communications Point Of View
- 3. Don't Discount Multiple Channels
- 4. Make Your Email Marketing More Exciting
- 5. Bring Video Banners To Life
4 Make Your Email Marketing More Exciting
Don’t just confine your
video to your website, sales meetings or AGMs, they can do so much more. With most people using email marketing campaigns to send HTML- heavy e-newsletters,
a company that integrates film into their email marketing can really stand out among their competitors.
Forget reams of copy, you can let your video do the work. All you need are a few words to point people to the page hosting your video, or a thumbnail image to spark interest and draw people
in. You can receive all the same metrics to analyse your success rates but
be warned, with so few people taking advantage of this opportunity you may be surprised by the results.
One of our clients saw a click rate of an amazing 58.5 per cent for a campaign sent to his usual emailer list, against an industry average of about 3 per cent. For cold lists we have seen similarly impressive rates of 35 per cent. Video is compelling, use it to your advantage to complement the full range of your marketing communications.
VIDEO IS COMPELLING USE IT TO YOUR ADVANTAGE
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